COMMERCIALS AND GAME TRAILERS
When commercials directors need feature-film quality visual effects, they come to Image Engine. The company takes on selected commercials work, allowing directors the benefits of a feature film pipeline and talented international crew.
Image engine has recently also launched collaborations with the computer gaming industry, to provide stunning narrative content for game trailers.
Agency: HEIMAT Berlin (Berlin/Germany)
Production Company: Markenfilm (Wedel/Germany)
Director: Carl Erik Rinsch
The almost entirely computer-generated Kraken TV spot for Kayak's 'One and Done' campaign, features hundreds of krakens with keyboards under each tentacle, comparing travel sites and search engines.
The project benefitted from Image Engine's creature pipeline, build for projects including District 9 and The Thing, which allowed the overall look development of the Krakens to be managed quickly and efficiently. The scope of the work included creature design and animation, digital environments and compositing.
Aired: March 2012
Scion “Scanner Symphony”
Agency: o2 Creative Solutions
Production Company: Spy Films
Directed by Image Engine’s Ori Ben Shabat, “Scanner Symphony” creatively communicates the universal understanding of a barcode’s representation of price and straightforward information for the Scion Pure Price campaign. Shot entirely against green-screens, the visual effects work involved extensive compositing.
Aired: June 2011
Wirelesswave “Eyes of the Phone”
Agency: Grey Vancouver
Production Company: AdPlay Media/Ameland Films
Director: Kyle Davison
Image Engine created the phone-shattering effects on “Eyes of the phone”, which explores the emotional (and destructive) relationship of falling in and out of love with your mobile.
Aired: September 2010
ICBC “Intersection, Speeding”
Image Engine breathed life into the freeze-frame world of the ICBC ‘Slow Down’ campaign. Computer generated cars, birds, breath and water spray were added to the still scenes to illustrate the higher level of awareness drivers experience when they kill their speed.
Aired: December 2009-present
SSX - Trailer 1, "Deadly Descents"
Agency: Goldtooth Creative
Production Company: Electronic Arts
Director: Ian Fenton
Image Engine whipped up a storm for the latest installment in the SSX franchise. Having developed in-house tools to create the snow, the crew rendered out in Nuke using Atomkraft, with lightning-fast results. Find out more...
Aired: December 2010
SSX - Trailer 2, "Own the Planet"
Agency: Modus Operandi
Production Company: Electronic Arts
Director: James Ricker
In our second game trailer for the Electronic Arts SSX Franchise, Image Engine dialed up the action to demonstrate what it takes to 'Own the Planet'. The FX team built a custom snowboard rig in Houdini that allowed the artists to define which edge the rider was on and the amount and direction of the powder they would disrupt. This was then combined with some complex re-timing tools to allow for the epic bullet time moments throughout the trailer. Gnarly!
"You and your team have done an exceptional job bringing a huge project to a fantastic finish. I've worked with a number of CG companies through the years and I am so impressed with the quality and agility of IE... And your relentless pursuit of a better image. Much thanks and admiration for a job well done. As creatives, we're thrilled with the results. I am looking forward to working with you other projects."
-Aaron Sternlicht, Modus Operandi Creative Agency
"I am thrilled with the end results. I am extremely impressed with Shawn and James' dedication to make this rock and make me happy right through to the end. The last 2 days were super fun working with you guys."
-Steve Brooks, Producer, Electronic Arts